Founder-led Shopify, SEO and GEO
Better Shopify stores. Stronger growth in South Africa.
Cape Wired helps product-focused businesses improve their Shopify stores, organic visibility and readiness for AI-powered search. Work directly with an experienced ecommerce founder, with remote support available across Cape Town, the Western Cape and South Africa.
Built on operating experience
Practical ecommerce support from someone who has built and operated the stores
Cape Wired combines Shopify development, ecommerce SEO and GEO strategy with first-hand experience running product businesses. Recommendations are shaped around what can realistically be built, maintained and measured.
Shopify since 2014
Experience building, migrating and operating Shopify stores across different products, catalogue sizes and stages of growth.
Strategy plus delivery
Cape Wired can identify the opportunity and carry out the practical Shopify, SEO or content work needed to address it.
Commercially grounded
Decisions account for budgets, operational workload, catalogue complexity, conversion and the long-term cost of maintenance.
Direct founder involvement
Work directly with Daniel, with trusted specialists brought in only when a project genuinely requires additional expertise.
Core services
Practical support for building, improving and growing ecommerce businesses
Cape Wired combines Shopify development, ecommerce SEO and GEO strategy. Each service can be delivered as a focused project or as part of a broader growth plan for businesses in Cape Town, the Western Cape and across South Africa.
Shopify Services
Build, redesign, migrate or improve a Shopify store with practical support from someone who has operated ecommerce businesses directly.
- Shopify store builds and redesigns
- WooCommerce to Shopify migrations
- Custom Liquid and theme development
- Product, collection and catalogue improvements
Ecommerce SEO
Improve the structure, relevance and organic visibility of product-led websites without relying on thin content or generic SEO activity.
- Shopify and technical SEO
- Product and collection optimisation
- Search-intent and content strategy
- Internal linking and structured data
GEO and AI Search Visibility
Strengthen the brand, content and entity signals that search engines and AI systems may use when answering customer questions.
- AI visibility reviews
- Answer-focused ecommerce content
- Brand and entity optimisation
- South African and local relevance
Ecommerce for South Africa
Shopify decisions shaped around the South African market
A strong ecommerce store needs more than an attractive theme. It must account for how South African customers browse, pay, compare products and receive their orders.
Cape Wired helps businesses build and improve Shopify stores with practical consideration for pricing in rand, mobile performance, catalogue structure, local delivery, national shipping and the day-to-day work required to operate the store.
- ZAR pricing and clear product information
- Mobile-first shopping and checkout
- Local and national delivery options
- Product and collection structure
- South African search intent
- Maintainable Shopify implementation
Focused support
Specialist services for specific ecommerce and visibility problems
Not every business needs a full rebuild or long-term retainer. Cape Wired also provides focused projects for migrations, technical issues, local visibility, content planning and AI search readiness.
WooCommerce to Shopify Migration
Move products, customers, content and SEO signals into a cleaner Shopify setup with redirects, testing and launch planning included.
Explore migrationsCustom Shopify Liquid
Custom sections, templates and storefront improvements built to stay readable, editable and as upgrade-friendly as the theme allows.
Explore Liquid developmentTechnical SEO Audits
Identify crawl, indexation, structure, performance and schema issues with a prioritised report rather than a generic automated checklist.
Explore technical auditsLocal SEO
Improve local relevance for businesses serving Cape Town, the Western Cape or defined South African service areas.
Explore local SEOGoogle Business Profile Optimisation
Improve categories, services, products, business information and local relevance across a properly maintained Google Business Profile.
Explore profile optimisationAI Visibility Review
Review how the brand appears across relevant AI-assisted search journeys and identify practical opportunities to strengthen its signals.
Explore the visibility reviewNeed help deciding which service fits the problem?
Share the current store, catalogue size and main commercial concern. Cape Wired will recommend the most appropriate starting point rather than forcing the work into a standard package.
Case studies
Experience measured through real ecommerce businesses
Cape Wired’s approach is informed by direct involvement in building, operating, migrating and growing ecommerce businesses. The case studies show the implementation work, commercial context and measurement limits behind the headline figures.
RUNESILK
Shopify, SEO and GEOTurning specialist product knowledge into organic growth
A Shopify and content overhaul focused on beard-dandruff search intent, stronger product and collection pages, structured content and improved eligibility for AI-assisted discovery.
- Custom Liquid
- Content clusters
- Technical SEO
- AI visibility
LowCostBeer
Migration and large catalogueRebuilding a complex ecommerce operation on Shopify
A WooCommerce-to-Shopify migration involving legacy malware, performance problems, catalogue restructuring and the practical demands of operating a large, frequently changing product range.
- Shopify migration
- Malware recovery
- Catalogue structure
- UX improvements
TENGA UK
D2C growth and exitBuilding a direct-to-consumer business from launch to exit
A first-hand ecommerce journey covering an early Joomla store, migration to Shopify, organic growth, catalogue management, fulfilment and eventual sale to the global manufacturer.
- D2C ecommerce
- Shopify migration
- Organic growth
- Operations
South African market project
Documenting the RUNESILK South Africa launch
The South African Shopify build will document the practical work involved in entering a new territory, including ZAR pricing, local payments, delivery, catalogue decisions and market-specific search visibility. Results will only be published once meaningful reporting is available.
How Cape Wired works
Clear priorities, direct communication and practical implementation
Projects are scoped around the business problem rather than a generic agency package. The aim is to identify the work that matters, explain the trade-offs and implement it in a way the business can maintain.
Understand the current position
Review the store, platform, catalogue, commercial priorities and the specific issue holding the business back. This may involve an introductory discussion, focused review or formal audit.
Store, market and operational contextPrioritise the work
Separate essential work from useful improvements and lower-value activity. Recommendations are ordered by commercial importance, technical risk, cost and realistic implementation effort.
Clear priorities and trade-offsImplement the agreed scope
Carry out the Shopify, SEO, content or GEO work directly, with regular communication and a clear record of what has changed. Merchant-editable elements are kept manageable wherever possible.
Practical delivery, not just recommendationsTest, measure and refine
Check the work across desktop and mobile, confirm technical behaviour and use available reporting to assess what changed. Results are reviewed within the limits of the available data and measurement period.
Qualified measurement and ongoing improvementA focused project may be enough
Ongoing retainers are available where regular implementation, monitoring and content work are justified. They are not treated as the default answer for every business.
Start with a practical conversation
Discuss the next stage of your Shopify or ecommerce project
Share the current website, catalogue size, location and main business challenge. Cape Wired will review the context and recommend a sensible starting point, whether that is a focused audit, implementation project or ongoing support.