Ecommerce case studies
Real ecommerce experience, clearly measured
Explore practical Shopify, ecommerce SEO and GEO work shaped by building, operating, migrating and growing product businesses. Each case study explains the context, implementation, results and limits of the available reporting.
Evidence before claims
Case studies should explain what changed, not simply display a headline number
Cape Wired’s case studies draw heavily on businesses Daniel has built or operated directly. This provides access to the commercial, technical and operational context behind the work, rather than only a final website screenshot.
Results are qualified by timeframe, available reporting and starting position. Short-term improvements are not presented as permanent, and figures from UK businesses are not described as South African client results.
Each detailed case study covers
The context, challenge, objective, implementation, work completed, measured results, reporting period, limitations and relevant Cape Wired services.
Featured experience
Shopify and ecommerce work across different stages of growth
The examples cover an established D2C brand, a large catalogue migration and an ecommerce business built from launch through to eventual sale.
RUNESILK
Shopify, SEO and GEORepositioning organic growth around a specialist customer problem
RUNESILK moved attention away from highly competitive generic beard-oil terms and towards the specific problem of beard dandruff, supported by improved Shopify pages and a focused content cluster.
Read the RUNESILK case studyLowCostBeer
Migration and large catalogueRebuilding a complex ecommerce operation on Shopify
The project involved moving away from a slow WooCommerce setup, addressing legacy malware concerns, restructuring the catalogue and supporting an ecommerce operation with frequently changing stock.
Read the LowCostBeer case studyTENGA UK
D2C growth and exitBuilding a direct-to-consumer business from launch to exit
TENGA UK developed from an early Joomla store into a Shopify D2C business covering product management, organic acquisition, fulfilment, customer service and eventual sale to the global manufacturer.
Read the TENGA UK case studySouth African market project
RUNESILK South Africa
This case study will document the practical work involved in entering a new territory, including a South African Shopify build, ZAR pricing, local payments, delivery arrangements, catalogue decisions and market-specific search visibility.
View the developing case studyMeasurement principles
Commercial results need context and limitations
Ecommerce performance rarely changes because of one isolated action. Reporting should therefore explain what was implemented, what else was happening and how long the result was measured.
State the timeframe
Results are tied to a defined reporting period rather than presented as permanent business performance.
Qualify the comparison
Percentage changes should explain the preceding period, baseline or source of the comparison where reporting allows.
Avoid false attribution
Product demand, seasonality, advertising, pricing and stock may all contribute to a result alongside website work.
No guaranteed outcomes
Cape Wired does not guarantee rankings, revenue growth, conversion improvements or inclusion in AI-generated answers.
Founder-led experience
The implementation is informed by operating the businesses
The experience behind Cape Wired includes store builds, migrations, product launches, large catalogue management, content production, fulfilment, customer service, SEO and commercial decision-making.
That wider operating context helps distinguish technically possible recommendations from work that is practical, maintainable and commercially justified.
Discuss your ecommerce project
Bring the commercial context, not just a list of website changes
Share your current platform, catalogue size, market and main operational or growth problem. Cape Wired will review the position and recommend a sensible starting point for Shopify, ecommerce SEO or GEO work.